• 🔥 Now Available
  • Beyond the Brand: A Guide for Entrepreneurs to Fearless Franchising — by Cliff Nonnenmacher and Justin Guevara
  • Order on Amazon →
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Professional Franchise Consulting

Helping you find the
perfect business.

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Professional Franchise Consulting

Helping you find the perfect business.

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Smart leads to more.

Franchise consulting is what we do. When you work with us, you get expert advice absolutely free. You're making a life-changing decision to start your own business, and we've got your back. Start the journey to business ownership with Franocity.

550 +

Brands Represented

10 +

Years of collective experience

50 %

Every member of our team is a former business owner

1950 +

We’ve put over 2,000 people in a franchise over our careers

Trusted by the best

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Our 6 Step

Matching Process

At Franocity, our expert consulting comes at no cost to you because your success is our mission. Whether you're exploring franchising for the first time or expanding your business portfolio, we're here to guide you every step of the way. Let’s take the leap into business ownership together.

1

Engage

You’re not going to find the right franchise on Google.

2

Educate

*Now we’re in it.* You’ve stepped forward, and now it’s time to engage in a real exchange. 

3

Connect

*Now that we understand who you are and what you’re looking for, it’s time to connect you with opportunities.

4

Evaluate

*This is your due diligence cycle in motion.*

5

Discover

*Discovery Day—also called Confirmation Day—is where everything starts to come together.* 

6

Decide

*By the time you reach Discovery Day, you’re already most of the way there.*

Read Full

New episodes every week!

THE PURSUIT OF PROFIT PODCAST

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimately personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.

Listen Now!

Beyond the Brand — the bold new book by Cliff Nonnenmacher & Justin Guevara — is now available!

If you’re ready to take the leap into franchise ownership, don’t go in blind.

In Beyond the Brand, Cliff and Justin — the minds behind Franocity — share the truth about what makes (and breaks) successful franchisees. From choosing the right opportunity to avoiding the common traps, this book is your no-BS blueprint to doing it right.

Order Today: 

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What our clients say

“I can’t say enough about the work done between Franocity and Franchise FastLane. Cliff, Justin and their entire team are the best of the best when it comes to helping people identify the right franchise. If I were someone looking for a franchise I would want a team of people who are franchisees themselves, spend a lot of time researching all of the franchise brands available and have a proven process to identify which franchise is going to be a fit for me based on my specific situation. Cliff and his team check all of these boxes. If you’re someone looking to invest into a franchise I would high recommend Franocity.”

Ryan Z

“I was at a crossroads not only in my career, but in my life. I was working with another coach and it wasn’t working for me. Once I talked to Cliff, we really hit it off and he had a perfect understanding of my situation and what I was looking for. It took almost a year to get there but Cliff was always there for me and now I’m super excited to be starting a new business with my wife, all thanks to Cliff. I could not recommend Cliff higher!”

Seth N

“My husband and I had the great fortune of meeting Cliff Nonnenmacher by chance a little over two years ago. We were at a franchise “expo” looking for a possible franchise opportunity to help us bring our small business idea to fruition. We did not find a match, but we found Cliff and Franocity instead. Within the first few minutes of speaking with him, we were both impressed by how well he listened and the fact that he seemed to really care about the answers to the questions he asked. We decided to engage his services to help us find a franchise opportunity, even though that wasn’t the path we were initially on. After more in-depth conversations, Cliff delivered several possible franchise ideas to us; we then worked with him to find the one that made the most sense for us. We are now happy owners of a successful business franchise that has been in operation for 16 months. I have recommended Cliff to friends already and would wholeheartedly suggest that anyone looking for a franchise opportunity call Cliff and see what he can find for you–I believe it will be well worth it!”

Karen S

“Thanks for your help in finding a franchise. I had spoken with other consultants, but they didn’t seem to understand what I wanted to do. When I found you, I didn’t have much time to make a decision since my job was coming to an end. You spent so much time with me in the beginning making sure I had all the information I needed to make a good decision. I can’t thank you enough for how you have helped my family.”

Andres W

“Justin and the team at Franocity have been amazing to work with as they have guided us through our franchise selection process. The entire team is very professional, informative, and extremely knowledgeable across the entire landscape of franchising. Their podcasts were a huge help as we were able to learn so much about all kinds of opportunities, all at our own pace. Justin guided us to opportunities that we thought were closed and presented completely new ideas that we would have never considered. Smart, attentive, informative, experienced, patient…they are the cream of the crop for franchise advice. We highly recommend the entire Franocity team to help guide you through your franchise journey.”

Keith W

“The staff at Franocity did a great job helping me find the right franchise for my situation. They were thorough in asking me questions and selecting the right companies for me to interview. I can’t say how much I appreciate their help in this process.”

Perry

“Franocity has been such a wealth of knowledge for me. If you are new to the business world, and want to get a masterclass on everything involved with entrepreneurship, this is a GREAT place to start. They get to know you, educate you, then help guide you into the best fit for you and your family.”

Coleman P

“Words cannot describe the value that Justin has brought to the process of becoming a franchisee. From helping me find the perfect franchise fit to supporting me after opening. You will be doing yourself an injustice if you don’t reach out to Franocity as a prospective franchisee and let them guide you on your journey. They have all the resources and answers to your questions.”

Melissa M

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